Why Personal Branding Sucks and Why I Stopped Chasing It

Author: Zeeshan Arshad     406     12/26/2017

Estimated reading time: 1 minute, 54 seconds

I spent about 2 years studying personal branding and it always conflicted with my inner reality that I really wanted to be.

It was an endless war whether I should be a brand (the fake of myself) or the real person.

It was a headache for me. I was in need to get rid of this pain but I couldn't figure out which way to go.


Personal branding "experts" suggest to craft your personality as a brand.

It becomes an illusion of yourself packed in a prison. 

It is never a real of you, not at all.

I read dozen of articles, watched lots of videos, practiced it myself and danced around this so-called "personal branding" which is nothing but a deception personality to only "take money" from the "people", cut yourself off from them and lose your real happiness.

The real purpose of being brand is to focus on "money", no care, and no real happiness.


Be yourself, be real to people, be connected to them, help them, earn reputation, build your real personality that you are, solve their problems the way you love to do, money will come for sure but with happiness.

In return, people will give you their insights, their pain, their problems, don't you wanted this all when investing your money and researching about audience?

You don't need to advertise, you need to engage with them.

This way, you can build your business around solving that problem with strong knowledge than your competitors.

Your "demonstration" of results and "showing" people way out of their problems but not "telling" just words about you are going to make your "reputation" that is your actual real brand - YOU!


Once you discover truth of deception then you won't try to build fake personality anymore, you will get out of prison. 

Until you realize it truly, live in your prison of branding, waste your time on crafting your social profiles, countless hours adjusting and making text perfect in an infinite loop.

I'm now relax, fine and happy. I listen problems, solve them and remain happy. If people care and like, they come to learn or buy.

How long have you been running through this pain?

You can tell me privately here.

Was this topic helpful?

Subscribe YouTube Channel

Zeeshan Arshad is a multipotentialite web developer who also happens to know about growth hacking, blogging, closing, marketing, copywriting, spirituality, virtual reality and more. Zeeshan is a Freelancer Top Contributor, vWorker Top Coder and Udemy Premium Instructor.

Story  LinkedIn Profile  Courses  YouTube