Why Personal Branding Sucks and Why I Stopped Chasing It

Author: Zeeshan Arshad     281     12/26/2017

Estimated reading time: 1 minute, 45 seconds

I spent about 2 years studying personal branding and it always conflicted with my inner reality that I really wanted to be.

It was an endless war whether I should be a brand (the fake of myself) or the real person.

It was a headache for me. I was in need to get rid of this pain but I couldn't figure out which way to go.


Personal branding "experts" suggest to craft your personality as a brand.

It is just an illusion of yourself packed in a prison. 

It is never a real of you, not at all.

I read dozen of articles, watched lots of videos, practiced it myself and danced around this so-called "personal branding" which is nothing but a deception personality to only "take money" from the "people", cut yourself off from them and lose your real happiness.

The real purpose of being brand is to focus on "money", no care, and no real happiness. 

THE REALITY that MATTERS (feel it while you read)

Be yourself, be real to people, be connected to them, help them, earn reputation, build your real personality that you are, solve their problems the way you love to do, money will come for sure but with happiness.

In return, people will give you their insights, their pain, their problems, don't you wanted this all when investing your money and researching about audience?

You don't need to advertise, you need to engage with them.

This way, you can build your business around solving that problem with strong knowledge than your competitors.


Once you discover truth of deception then you won't come back to this fake personality prison anymore, you will kick this out from your way. 

Until you realize it truly, live in your prison of branding, waste your time on crafting yourself in an infinite loop.

I'm now relax, fine and happy. I listen problems, solve them and remain happy. If people care and like, they come to learn or buy.

How long have you been running through this pain? 

What's your experience until now?

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Zeeshan is a multi-talented serial freelacncer, specialist in custom apps/cms/automation scripts and online instructor.

Feel free to contact him with your clear message or problem.

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